A bit about Småfolk:
In 2004 we had just taken over our new cottage, a small village house from 1890 close to forest and beach.
While we were out on the road looking at our new house, the neighbor Vagn came walking. After a while, Vagn looked down at the pram, where 4-month-old Thore was lying and enjoying himself, and said “how nice it is that small people have come to the area” … You all know Thore, he is in all of them the catalogs.
Well over a year later, the first Småfolk collection was shown at a trade fair in Copenhagen. In March 2007, we got our first own small Småfolk store in Holbæk.
We supply to customers, throughout Europe, Korea, Australia and several other countries. The small Småfolk store has become five fine children’s clothing stores.
Here at Småfolk, we believe in renewal, in being a little different and in the vision of delivering a good product.
We have 4 collections a year, where there are lots of completely new styles each time, so it never takes more than 10 weeks before there are new items in the store.
Little people are always happy colors, in the best quality. 85% of the collection and almost 100% of the baby collection are Oeko-Tex certified. Småfolk’s collections are made to fit together from collection to collection, so that your Småfolk clothes can be mixed with previous or new collections.
We hear again and again from parents that a particular T-shirt or dress has become the children’s favorite – because the children make stories out of the clothes.